Seamless Support for Data Sync Apps

Problem

The way Activation (former Campaigns) works in ODP is changing. Campaigns were responsible for sending e-mail or text messages, tracking delivery and interactions (openings, clicks, etc.). Activation is focused on exporting segments of users to third-party services, it does not track delivery and interactions anymore.

Channel apps are designed for Campaigns. They contain capabilities to track delivery and interactions. This increases the complexity of channel apps, which is not necessary for new type of activation apps.

Scope

Provide a new type of app: data sync app. This new type should allow for seamless data sync between ODP and a third-party service (e.g., ESP) and should not bring any complexities related to delivery and interactions tracking.

Impact

Increases adoption by reducing the knowledge and experience bar for writing a data sync app

Suggested Epics

• Design new type of programmatic interfaces between ODP and OCP

• Implement and document data sync apps