Seamless Support for Importing External Segments into ODP

Problem

Using real time segments in Experimentation is one of the main use cases for ODP. Real time segments can be either configured in ODP or imported from third-party CDP. Importing real time segments from third-party CDP is done through OCP. One example of such integration is the recent mParticle app. However, writing an integration like mParticle is not a trivial task and requires deep understanding of ODP: schema, lists, list membership, building real-time segments based on list membership, etc.

Scope

Provide a middleware tool for importing real time segments from an external CDP through ODP list membership. The library should hide the complexity of using lists, list membership and real time segment API.

Impact

Increases adoption by reducing the knowledge and experience bar for wring an app that imports real time segments from an external CDP.

Suggested Epics

• Implement middleware support for importing exteranl read-time segments